Thursday, September 4, 2008

Make Big Money With AdSense - AdSense Tricks

Tired of thinking ways in how to improve your AdSense revenue?

Here are some tips to further improve your Google AdSense Ad's and maximize your revenue.

1. Your Ad's are based on the content of your site, so try to have a content that could generate good and attractive Ad's. So try to make a post that you think everyone can be in interest of, like posts that can generate download Ad's or free things like an Ad that says "Free Ipod" or something like that

2. The appearance of your Ad is also important, try to mix the color in the text of your blog , like matching the text of your Ad with the color that you picked on your labels. To change the color of the text on your blog, go to your dashboard account, then choose the layout of your blog , go to the fonts and colors and then edit it.

3. Your AdSense Ad's click value varies depending on the traffic that your blog or site generated, the more traffic you have the bigger the click value your Ad's can get. Search Engines generates enormous traffic. There are lots of ways on how to get big amount of traffic on your account.
A video of it is available on the source that i have posted in the resource area and download the video because its hard to explain the whole steps and you'll be able to easily understand it when you are watching it..

4. Sometimes you must not give the full information about a certain topic on your posts, because when the readers find your posts complete of all the information they need, they wont search anymore but if they think that your info is not enough Google Ad's will now enter here, Remember Ad's are based on your content in short the Ad's are related in your topic, when an unsatisfied reader saw this Ad's he/she will then click on it to find the information that he/she is looking for..
(This tip isn't accurate at all times, try to use this on some of your posts only)

5.Try putting your Ad's on places where the readers can easily identify it.

6. Create multiple AdSense Ad's, what i mean is create more blogs and put Ad's in it. Once you already have a Google AdSense account you can post the Ad anywhere, you no longer need to contact Google for verification of the site where you will post your Ad's.

How To Get More Per Click With AdSense

Many people get frustrated with low click bids on their AdSense ads. While it may seem like there is no money in AdSense, there are ways to get more per click with AdSense. Many things effect your payment per click, some things are how competitive your keywords are, how many ads you have, and relevancy. When you put all these things together, you can get more per click with AdSense in no time!

The more competitive a keyword is, the more you will get per click. For example, if your keyword is "sparks plugs for a 1978 Chevy truck", then you would have very little competition and only get a few cents per click. On the other hand, if you keyword was "make money online", there would be tons of competition and you get a lot per click. I have heard of people making two dollars per click! The problem with highly competitive keywords is that it is hard to get a lot of traffic. There will be many AdSense enthusiast going for the same keywords. To really get more per click with AdSense, you have to be good at driving traffic.

The number of ads you have on a web page can effect your payment per click as well. The more ads you have, the less quality of clicks you get. So if you have 20 ads on your web page and get about 10 cents per click, then if you had 2 ads, you would get more per click. You may get less clicks with less ads but you have to find the balance between quality and quantity. When you find that balance, you will get more per click with AdSense.

Relevance will have a big impact on getting more per click with AdSense. The more relevant your ads are, the higher quality of clicks you will get. If you are making a web page about dog training, then stay on the topic of dog training. If you trail off, you might get irrelevant ads. These ads will not be relevant to your web page and will have a low quality score. Making sure your ads stay relevant is an important step to get more per click with AdSense.

To get more per click with AdSense requires work and patients. It takes a little experimentation. Make sure you do not get stuck in a rut doing the same thing over and over. Try new things and you will get more per click with AdSense in no time!

AdSense Secrets - Choosing the Best Keywords For AdSense

We shall first study how to choose keywords that lead to more AdSense money.

CPC - Advantages and Drawbacks

What does CPC indicate?
When we think of high paying keywords, the first thing that pops up in our mind is CPC. CPC (Cost Per Click) is the maximum amount of money an advertiser is willing to pay for a click. Higher the CPC of a particular keyword, more will be the payouts you can expect by targeting that keyword in your AdSense websites. You can get the most accurate CPC from the source itself - Google.

However, CPC is not the only factor that tells the profitability of a keyword. There are many other factors that you should consider.

Drawbacks of CPC

- What if there are no advertisers bidding on a keyword having high CPC? Obviously, it means no one is going to pay you that high for a click.

- What if the traffic on the keyword is technical enough and does not click on ads (banner blindness)?

- What if Google gets loads of traffic on that keyword, enough to fulfill the desires of high paying advertisers? In this case, Google will only throw remaining peanuts towards you.

Obviously, Google will like to keep all the high paying ads within its own pages. So you see, CPC just shows you a small part of the entire picture. We shall explore the rest part of the picture...

Number of Sponsors - The Most Important Figure

Keywords with high CPC do not always come with high number of advertisers. There are many keywords in Google's AdWords system that have a high price, but almost no or very less number of advertisers. Now, if you build a web page or website around a keyword on which no one is bidding, Google will try to fill the ad blocks with ads of the related keywords rather than the high paying keyword you were initially targeting. There is no guarantee that ads of the related keywords will be good converters. Therefore, there is every likelihood that your clicks will be passed through SmartPricing Filter, eventually resulting in lesser payouts.

Hence, it is important to see the number of sponsors bidding on the keyword in question. If there are more the advertisers, there will be more competition among them to get the top position. This means that there will be more revenue per click that they are willing to share with you. In other words, more sponsors mean more people fighting against one another other to pay you more AdSense money.

Number of clicks on an Ad

It refers to the number of clicks an advertiser gets when his ad appears on the top. If the number of clicks and number of advertisers is less, just ignore those keywords, no matter what their CPC is. However, if the clicks per month are lower than expected, but the number of advertisers is a good one - it's the right choice for you. Such keywords are called "Niche AdSense' keywords." Here the word 'niche' is used in commercial context. This means that Google is not able to generate traffic on such keyword ads. This makes it difficult for it to exhaust the advertising budgets of the advertisers. Therefore, in order to meet its targets, Google happily shares high paying ads with you, resulting in more payouts. Try to find such "Niche AdSense' keywords."

Coming to Higher number of clicks - It indicates:

Either the traffic segment is ignorant about the online advertising concepts, and click on these ads unknowingly. This means you will experience higher CTR on your ads when placed at appropriate place. You don't have to put in much efforts to fight banner blindness.

Or, the traffic is highly commercial and willing to purchase the advertised product over internet. This means that there are very little chances of your facing the SmartPricing phenomenon.

Number of clicks along with the other stats like Number of sponsors and CPC, can enable you to make more wise decisions while choosing keywords for your AdSense content.

Bidding Quality

It's important to see the pattern in which people are bidding on a keyword. Suppose there are 400 advertisers bidding on a keyword. The top 20 of these are paying something like $15 per click, while the rest of them pay somewhere between $2 and $0.05. Now you might have found some decent tools that give you the average of top 3 or top 5 positions which is good, but not good enough. The point is that although the top 20 advertisers are paying higher, but the rest 380 advertisers are paying quite low. There is a high probability of your getting the ads of those 380 sponsors. Therefore, the average of the top 20 advertises can be really misleading. The solution to this problem is discussed in the later part of this page.

We have enough AdSense money now. Let's build some traffic on your website.

Traffic Building for AdSense:

Choosing Niche Keywords

Niche keywords are the keywords that are highly searched by the web surfers, and are rarely used by your competitors. Less competition means more traffic to your website. Targeting ten niche keywords is easier and more fruitful that targeting a highly competitive keyword. Traffic from niche keywords when directed to a relevant page increases your CTR and conversion ratio.

Determining Competition

People generally take the number of results returned by search engines as the number of pages competing on a keyword. But it is wrong. The Search Engine Results get irrelevant after 10 - 15 pages. Irrelevancy further increases with the depth. The pages that have the keyword dumped in a corner are not competing against you, but search engines will still list them. In fact they have to.

It is assumed that if a webmaster is targeting a web page with a particular keyword, the keyword is used in the title as well as in the anchor text linking to that webpage. Such a page is listed higher by the search engines as it is dedicated to what you searched for. So how to filter out the most relevant results? Check it out!

Inanchor intitle and Its Precision - The Solution

In Google, you can easily determine the EXACT number of pages that are competing against you. You can precisely list out the pages that are using a particular keyword in their page titles or in the anchor texts linking to them.

The query can be applied as follows: intitle:keyword inanchor:keyword.

For example, if the keyword is "hair treatment", the formula will be used in the following manner: intitle:hair inanchor: hair intitle: treatment inanchor: treatment. This figure gives you the exact number of pages that are ACTUALLY Targeting with these keywords, and not those that have just created a page or a small paragraph on the same topic. Google emphasizes on Anchors and Page titles. That's the reason, it supports such a search query.

We shall now discuss some other traditional ways to determine competition.

R/S Ratio

Here, R refers the number of competitor websites for a particular keyword as per the search result of the search engine. And S refers the number of searchers using that keyword while searching their queries. This means that for better results, you have to choose the keywords with lower R/S ratio.

R/S ratio becomes polluted when someone uses the number of results as the number of competing websites. As explained above, counting the number of results as the number of competing pages is the biggest mistake one can make while choosing a keyword. However, the figure becomes quite useful when inanchor intitle is used to create R/S.

KEI Analysis

KEI (Keyword Effectiveness Index) is a formula for measuring the effectiveness of a keyword. The formula was devised by Sumantra Roy. However, this figure also depends upon the number of searches and competition, but with a difference. This formula analyzes the number of searches and competition in such a way that if the searches increase, KEI increases; and if the competition increases, KEI decreases. Higher the KEI, more profitable will be the keyword. However, it becomes polluted when the number of search results are used as the number of competitors.

Determining Traffic

Determining traffic for a keyword is quite important before targeting it. Along with the competition stats, it lets you make out the niches present in any industry. Besides, it lets you predict (to some extent) how much traffic you can expect if you promote a website around a particular keyword. There are two known sources for determining traffic. Overture Keyword Suggestion Tool (now a part of Yahoo Search Engine) and WordTracker. When talking about accuracy, Wordtracker monitors the queries on some meta search engines that actually render it inaccurate.

Reason? There is no known stat about how much of the community you are targeting is searching on those meta search engines. However, it's a good tool to make out the niches.

In my opinion, Yahoo owned Overture gives you more accurate stats than Wordtracker. This is for the reason that Overture is a PPC engine. It can show you how many people are searching for a particular term on its vast network. A network which is bigger than any Meta Search Engine. Still, it is not that accurate, but at least better than Wordtracker. The tools that are predicting Google Searches for you are just doing guess work. No one knows the algorithm they use.

Summing It Up

Profitability of a keyword depends more on the number of sponsors than CPC. Number of clicks and bidding quality can't be determined by just monitoring the first 3 or 8 places. It can be rightly assessed by taking out the average of all the 400 sponsors bidding on a keyword. Sounds very tiring for keyword research, right? Well, Gary's Keyword Website gives you not only the average of all the sponsors bidding on a keyword, but also the Max CPC from Google, Clicks per month from Google, No. of Advertisers present in Google AdWords system for a keyword, Competitors through inanchor intitle, R/S ratio and KEI with inanchor intitle, Traffic through Overture, and much more. All this enables you to make a wise decision while choosing the keywords.

Adsense Membership Sites - Are They Your Password To Adsense Domination?

If you are one of those webmasters who can't get a check every month from Google adsense and think that nothing is harder than adsense, you must be doing something wrong. Want to know how they do it?

Adsense is an easy way to pay your web hosting bills and membership site subscriptions. Your adsense checks can also help you with your ongoing education since the Internet is evolving so fast.

I am sure you think that there is a secret to make money with adsense. The truth is that there is not what we call a closed guarded secret to make money with Google as your partner.

Everything that can make you money or increase your adsense income is widely discussed about on various Internet marketing and other work at home forums. Even better than those, specific forums and discussion board are purely dedicated to adsense.

If it wasn't enough, Google itself has a blog about adsense and give you a complete free adsense education.

If you are not taping in all these resource, it is normal that you don't make a lot of money with adsense if any.

On top of that, savvy Internet marketers profit from the adsense craze and sell guides and adsense membership sites to help you making more money with adsense.

Those membership sites are not different than public forums ecxept for the following: They save you a lot of time. It can be your best option if you have more time than money.

These adsense membership sites help you with the following:

1) Videos or Ebooks tutorial for beginners

Those are created for people who never heard about adsense and don't even know how to buy a domain name.

2) Monthly templates for blog and webistes

It consist in getting several packs or ready made websites each and ever month. These sites can come preloaded with articles (PLR) or free articles from article sites. If they come with free articles, you will lose money since your visitors will click on these resource boxes links... and leave your site.

It is better to get PLR and modify them a little bit (at least %25) if you don't want to be caught in the duplicate content madness.

3) Ebooks and video tutorial to get more traffic to your adsense sites

As we said above, there is no adsense secret! Traffic plus adsense clicks = money. It is a simple equation.

Those ebooks and video tutorials will help you to get thousands of visitors a month to your sites since they focus on proven strategies to increase traffic to your website.

To really make money with adsense, there is no doubt that you need more than one website. If you can quickly set up one site every day that run on autopilot and make $2 a day, with thirty sites you will make $60 a day.

That's $1800 a month! If you want more, build more websites. I think that you understand haw a adsense membership site can help you to get big adsense checks.

Adsense, Adsense, Adsense - What They

Adsense? It's all the rage so why is hardly anybody making any money from Adsense? There are more folk making $1 than $7,500 so what's all the hype about?

Learning how to earn an income using Adsense is actually very simple. You can fork out your $50 or $100 and that's the learning curve done with. It's only a matter of placing the Adsense code in a certain position on your web pages. Even the experts have differing views on this so remember to buy a good Adsense tracker that will let you know exactly what's happening on your pages.

Like everything else, it's just adopting a consistent and methodical approach to your Adsense marketing.

The huge problem that hardly anybody tells you about before you buy the Adsense product is that you really must have traffic to your site to make it work. Many people think that by being accepted for a Google Adsense account means that Google is going to send traffic your way. It doesn't work like that. You are responsible for getting your own traffic.

So, like just about everybody else, you are now stuck with a $50 Adsense product, highly optimized web pages and, well, I guess a $50 Adsense product and highly optimized we pages!

It's the old cart before the horse system and I fell foul of it myself so I can sympathize with you. Get traffic to your website first. Don't get hung up on Adsense and don't go spending money on ANY Adsense product until you have website visitors. I'm not talking a "flood" as the gurus like to call it but a nice gently trickle to start off with will do just fine.

As a side note you don't actually have to buy any Adsense product. All the information is given on the Adsense help pages, the Adsense blog is great and the guys at Adsense support are really efficient and helpful. Buying an Adsense product does however make you feel more "comfortable" because you are doing what someone else is doing and if it works for them then it must work for you - right?

Work on getting traffic and building your list.

One of the best ways you can do this is to write and submit articles. It is probably the cheapest and most effective method to build your traffic, build your list and build your rankings in the Search Engines.

It won't happen overnight but if done correctly it won't take that long. Don't get hung up on Google. It could take months to be indexed but article syndication builds those all important anchor text links back to your website which Google loves so you are preparing the ground.

Other Search Engines will probably pick you up very quickly and it is surprising where your link will be found. The smaller niche search engines will definitely index you and send a small amount of traffic and also provide a one way anchor text link.

If you don't think you can write articles then think again and give it some serious consideration. Think of the fun you can have and the knowledge you can gain from researching new topics. The web will always be hungry for quality content.

The latest craze of producing 1000's of sub-standard articles in seconds using software will be over before long as the search engines really don't want this rubbish in their database.

Build your website with quality content, submit quality articles and watch your income soar - and it doesn't have to be with Adsense!

Wednesday, September 3, 2008

Google AdSense Fraud

It's worthwhile to examine Google's definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud” .

Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as “Google Partners”. The ads chosen by the Google bot for display are contextual and the ads are related to the contents of the publisher's website, more specifically that particular web page. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google's “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google's income from that click.

In theory it's a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn't live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all.

Unfortunately, this happy façade hides blemishes. Severe ones. For all Google AdSense Publishers are not created equal. While (we daresay) many advertisers have a genuine website, providing a valuable or interesting service to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night (and we will explain later why we use that term), make websites for the express purpose of milking AdSense revenue.

This category of fraudsters deserves a taxonomy of its own, which we have developed (the other categories, click fraud and impression fraud are even bigger problems in some industries). In the interest of not being gender biased, we have alternated between genders. We hope that our lighthearted tone does not mask the revulsion that we feel towards these cheats.

Regressive Fraudster ( aka ClickMonkey ):

This guy is at the bottom of the food chain. Inspired by the riches of his neighbor Ms. Jones, who has been making more than ten grand a month in AdSense revenue, he plans a course of action. He “invests” in a clickbot software( a simple google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of elance to create a “network of sites”and “ click bot ” . He hopes that the interlinked sites will provide each some “link popularity” and increase his page rank. If only it were that simple! He then proceeds to use the $30 clickbot to start clicking on the sites. Or he could click on them himself manually using the proxies. We don't call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Wanna -Be-Fraudster.

Wanna -Be Fraudster ( aka BOZO):

This girl searches for high paying keywords like “home loan equity” (current ad words rate: $45), or “web hosting” (ad words costing $20). She correctly guesses that the AdSense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!

Little does she know that Google has a 45 day inspection period before she get her nubby little fingers on that cash. With little to no knowledge of Click through Ratio , her greed couples with her ignorance. Seeing her ill-gotten paper wealth multiplying in her AdSense interface, she increases the clicks. Google however inspects the CTR and throws a fit when they see a CTR exceeding 20%. Furthermore, Google notices clicks mostly originating from a few IP addresses and that essentially seals her fate (or rather docks her earnings). That virtual cash is now just some deleted bytes on a hard disk on Google's servers. She moans, nay she rail against the cruelty of Google's policy. Some of these people wisely cease and desist such activities, perhaps philosophizing about the NFL (no free lunch) theorem. Others however see it as ground school for the next stage of nefarious behavior. The Almost-There Fraudster.

Almost-There Fraudster ( aka SmartAlec ):

The archetypical ATF is supremely confident in his ability to fool Google. Like the BOZO, he looks for high paying keywords and makes appropriate website(s). Let's assume that he is in a third world country, just to make the case more interesting. The case described here is 1 year old news. He has read this article and taken the learnt the subsequent lesson . He knows that that the clicks from the IP Addresses of USA, UK & Canada are worth much more than the clicks from the IP Addresses from the third world countries. He therefore seeks to befriend people from such IP addresses by logging onto messenger services.

This way, he gets the unique, unrelated IP clicks and (he hopes) that Google is fooled. Remember “creature of the night”. Well, these people typically are more than a few time zone removed from the US or Canada and therefore are up at odd hours whenever they feel that their targets are most likely to be active. Plus they sometimes have to deal with “inconveniences” like a day job.

AT fraud thinks that the clicks he obtained by trolling on these sites is a job well done. He has got clicks from the IP address of his choice .. An interesting factoid is that for AdSense, state also matters. Clicks from Washington and New York State have the highest payout for AdSense Fraud.

He has just one problem. His tragic flaw. While he worked so hard to get the unique IP and high earnings, he is not able to maintain a good CTR. He is likely to cross the limit of 30-40% of daily CTR and 10-20% of overall CTR. He ends up in the same purgatory as the BOZO. The account is banned, and he gets the abominated email. Yes, the “AdSense account closure”. Almost-There is never good enough in this nether world of AdSense gaming. Although it is possible that he would have made a few thousand dollars before the punishment catches up to his crime. Crime doesn't quite pay, now does it? Well, gentle reader, unfortunately crime _is_ paying to the next category. Fraudster Maestro ( aka Satan's Spawn).

Fraudster Maestro ( aka Satan's Spawn):

This category of fraudsters is the most sophisticated and rarely gets caught by google . She has researched the high paying keywords as well as the CTR issues well. She has the smoothest lines in the business of soliciting clicks. She can flirt online, and ask to click the “link” for her picture. Or she may claim that clicking the link causes the hungry child to be fed in Ethiopia . Let's follow a typical “simple” chat session:

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.

And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.

Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he’s quickly proven that AdSense is a credible advertising partner.

As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.

That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.

Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.

In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.

Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.

Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new level.