Saturday, 3 August 2013
How AdSense works
The webmaster inserts the Ad Sense JavaScript code into a webpage.
Each time this page is visited, the JavaScript code uses in lined JASON to
display content fetched from Google's servers.
For contextual advertisements, Google's servers use a cache of the page to
determine a set of high-value keywords. If keywords have been cached already,
advertisements are served for those keywords based on the Ad Words bidding system.
(More details are described in the AdSense patent.)
For site-targeted advertisements, the advertiser chooses the page(s) on which to display
advertisements, and pays based on cost per mille (CPM), or the price advertisers choose
to pay for every thousand advertisements displayed
For referrals, Google adds money to the advertiser's account when visitors either
download the referred software or subscribe to the referred service.
The referral program was retired in August 2008.
Search advertisements are added to the list of results after the visitor performs a search.
Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other
website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud,
AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores
clicks from pages other than those specified.
Each time this page is visited, the JavaScript code uses in lined JASON to
display content fetched from Google's servers.
For contextual advertisements, Google's servers use a cache of the page to
determine a set of high-value keywords. If keywords have been cached already,
advertisements are served for those keywords based on the Ad Words bidding system.
(More details are described in the AdSense patent.)
For site-targeted advertisements, the advertiser chooses the page(s) on which to display
advertisements, and pays based on cost per mille (CPM), or the price advertisers choose
to pay for every thousand advertisements displayed
For referrals, Google adds money to the advertiser's account when visitors either
download the referred software or subscribe to the referred service.
The referral program was retired in August 2008.
Search advertisements are added to the list of results after the visitor performs a search.
Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other
website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud,
AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores
clicks from pages other than those specified.
AdSense for video
AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive advertising network including popular YouTube videos.
AdSense for doainms
AdSense for domains allows advertisements to be placed on domain
names that have not been developed. This offers domain name owners
a way to monetize domain names that are otherwise dormant or not in use.
AdSense for domains is currently being offered to all AdSense publishers,
but it wasn't always available to all.
On December 12, 2008, Tech Crunch reported that AdSense for Domains
is available for all US publishers
On February 22, 2012, Google announced that it was shutting down its Hosted
AdSense for Domains program.
names that have not been developed. This offers domain name owners
a way to monetize domain names that are otherwise dormant or not in use.
AdSense for domains is currently being offered to all AdSense publishers,
but it wasn't always available to all.
On December 12, 2008, Tech Crunch reported that AdSense for Domains
is available for all US publishers
On February 22, 2012, Google announced that it was shutting down its Hosted
AdSense for Domains program.
Adsense for mobile content
AdSense for mobile content allows publishers to generate earnings
from their mobile websites using targeted Google advertisements.
Just like AdSense for content, Google matches advertisements to
the content of a website — in this case, a mobile website. Instead
of traditional JavaScript code, technologies such as PHP, ASP and others are used
from their mobile websites using targeted Google advertisements.
Just like AdSense for content, Google matches advertisements to
the content of a website — in this case, a mobile website. Instead
of traditional JavaScript code, technologies such as PHP, ASP and others are used
AdSense for search
A companion to the regular AdSense program, Ad-sense for search,
allows website owners to place Google Custom Search boxes on their
websites. When a user searches the Internet or the website with the
search box, Google shares 51% of the advertising revenue it makes from
those searches with the website owner.
However the publisher is paid only if the advertisements on the page are clicked;
AdSense does not pay publishers for regular searches. Web publishers have
reported that they also pay a range from $0.64 to $0.88 per click.
allows website owners to place Google Custom Search boxes on their
websites. When a user searches the Internet or the website with the
search box, Google shares 51% of the advertising revenue it makes from
those searches with the website owner.
However the publisher is paid only if the advertisements on the page are clicked;
AdSense does not pay publishers for regular searches. Web publishers have
reported that they also pay a range from $0.64 to $0.88 per click.
AdSense for Feeds
In May 2005, Google announced a limited-participation beta version
of AdSense for Feeds, a version of AdSense that runs on RSS and Atom
feeds that have more than 100 active subscribers. According to the
Official Google Blog, "advertisers have their ads placed in the most
appropriate feed articles; publishers are paid for their original content;
readers see relevant advertising—and in the long run, more quality
feeds to choose from."
AdSense for Feeds works by inserting images into a feed.
When the image is displayed by a RSS reader or Web browser,
Google writes the advertising content into the image that it returns.
The advertisement content is chosen based on the content of the feed
surrounding the image. When the user clicks the image, he or she is
redirected to the advertiser's website in the same way as regular AdSense advertisements.
AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all
AdSense users.
of AdSense for Feeds, a version of AdSense that runs on RSS and Atom
feeds that have more than 100 active subscribers. According to the
Official Google Blog, "advertisers have their ads placed in the most
appropriate feed articles; publishers are paid for their original content;
readers see relevant advertising—and in the long run, more quality
feeds to choose from."
AdSense for Feeds works by inserting images into a feed.
When the image is displayed by a RSS reader or Web browser,
Google writes the advertising content into the image that it returns.
The advertisement content is chosen based on the content of the feed
surrounding the image. When the user clicks the image, he or she is
redirected to the advertiser's website in the same way as regular AdSense advertisements.
AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all
AdSense users.
Adsense for contents
The content-based adverts can be targeted for interest or context. The targeting can be CPC (click)
or CPM (impression) based. There's no significant difference
between CPC and CPM earnings, however CPC ads are more common.
There are various ad sizes for available for content ads.
The ads can be simple text, image, animated image, flash, video,
or rich media ads. At most ad sizes, users can change whether to
show both text and multimedia ads or just one of them.
As of November 2012, a grey arrow appears beneath Ad Sense text ads
for easier identification.
or CPM (impression) based. There's no significant difference
between CPC and CPM earnings, however CPC ads are more common.
There are various ad sizes for available for content ads.
The ads can be simple text, image, animated image, flash, video,
or rich media ads. At most ad sizes, users can change whether to
show both text and multimedia ads or just one of them.
As of November 2012, a grey arrow appears beneath Ad Sense text ads
for easier identification.
Adsense history
Oingo, Inc., a privately held company located in Los Angels, was started in 1998 by Gilad Elba z and Adam Weiss-man. Oingo developed a proprietary search algorithm that was based on word meanings and built upon an underlying lexicon called Word-net, which was developed over the previous 15 years by researchers at Princeton University, led by George Miller
Oingo changed its name to Applied Semantics in 2001
which was later acquired by Google in April 2003
Google launched its Ad Sense program in March 2003 and made it public in June of that year. Some advertisers complained that Ad-sense yielded worse results than Ad-words, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt out of the Ad-sense network
By early 2005 Ad-sense accounted for an estimated 15 percent of Google's total revenues
In 2009, Google Ad Sense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".
In February 2010, Google Ad Sense started using search history in contextual matching to offer more relevant ads.
Oingo changed its name to Applied Semantics in 2001
which was later acquired by Google in April 2003
Google launched its Ad Sense program in March 2003 and made it public in June of that year. Some advertisers complained that Ad-sense yielded worse results than Ad-words, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt out of the Ad-sense network
By early 2005 Ad-sense accounted for an estimated 15 percent of Google's total revenues
In 2009, Google Ad Sense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".
In February 2010, Google Ad Sense started using search history in contextual matching to offer more relevant ads.
what is adsense
Google Ad Sense is a program run by Google that
allows publishers in the Google Network of content
sites to serve automatic text, image, video, or interactive
media advertisements that are targeted to site content and
audience. These advertisements are administered, sorted,
and maintained by Google, and they can generate revenue
on either a per-click or per-impression basis. Google beta-tested
a cost-per-action service, but discontinued it in October 2008 in
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